Every year in December Pantone announce their ‘Colour of the Year’ for the forthcoming 12 months. This year, breaking with tradition, they have created a totally new colour called Very Peri, ‘a new Pantone colour whose courageous presence encourages personal inventiveness and creativity’.
From a global perspective, in the last two years we have all experienced huge changes in our work lives, our personal lives, how we operate in our homes and what we want our spaces to create for us. What seems to be becoming ever more present is the capacity and ability for colour to communicate, to connect, and elicit subtle yet extremely powerful changes in our behaviour.
What the experts say…
It was interesting to see the article shared by Pantone announcing the Colour of the Year and to read what Laurie Pressmen, Vice President of the Pantone Colour Institute said about Very Peri…
“The Pantone Colour of the Year reflects what is taking place in our global culture, expressing what people are looking for that colour can hope to answer”.
Executive chairman of the Pantone Colour Institute says…
“As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue colour family, encompassing the qualities of the blues, yet at the same time with its violet red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages creativity and imaginative expressions.”
There are many influences that go into shaping the selection made for the Pantone Colour of the Year from art collections, travel destinations, artists and fashion, to believe it or not, sporting events and technology – who would have thought the latter would even be considered in the process. But it’s technology and digital in particular that have played a huge part in enabling new ways of working in these times, as well as enable the birth of several new entrepreneurial business, both large and small. And especially at a time when people are considering their life choices and how they want to transform and evolve in the year ahead.
The influencing qualities of Very Peri
Looking at the positive effects of this slightly lavender – lilac colour, we can make a connection with spirituality, self-awareness, composure and wisdom. For many our priorities have changed in the past 24 months and colour has the capacity to support our wellbeing and in helping people in making more changes in the 12 months ahead.
Picking up on the positive effects of light blue it’s fair to suggest that Very Peri will encourage and create feelings of calm and serenity. Moreover, blue is a psychological primary colour and affects us mentally, and will often help to give us clarity of thought.
Carrying both positive and negative traits, colour affects us all in ways many would not readily be aware of or even consider. In fact, it affects how we behave more than we realise, as well as influencing those around us in our immediate vicinity. Yet whilst colour subtly shifts and influences our behaviour, our choices, and what’s happening subconsciously around us, we all will relate to colour differently – through personal, cultural and psychological associations.
Colour, emotion and action
In addition to trend forecasts, and consultation with global brands, I believe it’s the psychology of colour that plays the most influential role in choosing the ‘Colour of the Year’ and changing our emotions. It’s what people feel, it’s how they connect with colour that drives change, that drives new behaviours, that causes people to make new, different choices that are more in alignment with their true authentic selves.
At a time when people need serenity and calm, coupled with inspiration and creativity, perhaps Very Peri will be the colour that creates emotions that people can’t ignore – turning these emotions into action. Perhaps this colour will inspire the change that people want to see in many areas of their lives – not only personally and in their work life – but in now they connect with themselves and others – mentally, emotionally, physically and spiritually.
For me, I find Very Peri calming and centring. It may not be the colour I’d choose to paint my kitchen and dining room as it may suppress my appetite (not necessarily a bad thing after Christmas), but it would possibly be a good choice for a bedroom or a space I wanted to just ‘be’ or to meditate to encourage awareness and allow whispers of wisdom to appear.