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Colour of the year 2023 – Viva Magenta

Every year the Pantone Colour Institute announce a colour of the year to engage colour enthusiasts and design communities all over the world. As an avid lover of colour, with a keen interest in brand, design and behavioural colour psychology, I’m fascinated to understand why Pantone chose ‘Viva Magenta’ for colour of the year 2023.…

Completion on 2022 and Creations for 2023

There’s often a big rush as December comes to a close, and January and a new year starts, to rush into making new year’s resolutions, which when made we’re super passionate about, and feel confident and committed to. Only to discover three or four weeks or months down the track that our passion has vaned,…

The Joy of Colour – Mother Nature leads the way

Perhaps it’s autumn and the colours that are in the trees, but I absolutely LOVE this time of year! It’s a time when Mother Nature burns with delight, turning leaves to many shades of gold, orange, red, burnt umber, maroon, pink, yellow… there are so many colours to mention. It’s also a time when she…

Decoding Colour – What does your brand say about you? 

I truly believe that colour can, and does, help people connect emotionally with others, an environment, a brands product, and a brand itself in an authentic and congruent way. However, I often think that colour is overlooked as a marketing tool by many brands and businesses, and is not given enough consideration – usually because…

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Adventure Bike packing Colour Company culture Digital detox Imagination Marketing Mental health Personal development Wellbeing Wellness

Conscious creations

Adventure Bike packing Colour Company culture Digital detox Imagination Marketing Mental health Personal development Wellbeing Wellness