It’s been a roller coaster year of pitches and prep, ups and downs, swings and round abouts, highs and lows, wins and losses, but ultimately, I have a massive sense of gratitude for all the amazing people and companies I’ve had the pleasure to work with in the past 12 months.
From managing the rebrand, brand playbook, website relaunch and marketing strategy for award-winning, female-led, interior design company KAI Interiors; running messaging and discovery workshops and creating marcomms programmes for award-winning tech consultancies; and developing marketing and communications programmes, content strategy, events and more for disruptive-tech PR agency C8 Consulting; 2024 has been packed with interesting and insightful work, and wonderful people.
On the personal front, it’s been a challenging year as I’ve also been juggling the renovation of my home – it had not been touched for the best part of 40+ years (think avocado bathroom suite, complete rewire, partially new roof and you get the picture). So, 2024 really has been a year of transformation and change, from the inside out.
I’m extremely grateful for the relationships built, the projects and contracts won, plus the people and teams I’ve had the privilege to work and partner with.
Reflections and learnings
At the end each year I go through a completion process. Essentially this is asking myself four critical questions and responding to them with authenticity and truth. It’s a great way to reflect on what I’ve created, good and bad; what I’ve learnt, good and bad; to help identify what I’m ready to let go of; and imagine what I’m ready to create next.
Completion questions are as follows:
- What did I create good and bad?
- What did I learn good and bad?
- What am I over?
- What will I create next?
My invitation to you is to set yourself some time, 30-60 minutes, to reflect and when going through the questions, I would encourage you to trust your intuition and to go with what you get first, don’t over think it. Capture everything in a notebook. I suggest you write, not type, as we connect differently to ourselves, our hearts and our imagination when we let the words flow from our body and out through our hand.
It’s an adaptable and flexible framework and process you can do on your own for personal and professional development, or with your team, to gather feedback and reflect collectively.
The end of a year and the start of a new one is a great opportunity to do a completion – to pause, reflect, get quiet and listen to connect with what you want to create next.
Adopt a growth mindset – you’re speaking my language
At a recent QBR hosted with a client in Central London we booked author, mind coach, speaker and trainer, David Rahman – to talk about ‘Preparing for 2025 and mental wellbeing’. As David says ‘Nothing changes, if nothing changes’, which reminds me of the quote from Charles Darwin…
It’s not the strongest species that survive, nor the most intelligent, but the most responsive to change.
The talk David delivered sparked lots of enquiring, thoughtful and heartfelt discussion amongst the team, encouraging us to be open and share different experiences – a real opportunity to bond over something new.
To kick-start the year ahead with a joined-up approach, he posed many questions, two of which I’ve noted below to get you thinking…
- What’s one thing I’m going to change about myself going into 2025?
- 1% improvement over the year equates to 14.4 minutes a day – how am I going to choose to invest that time?
Christmas stocking filler
Borrowing the analogy, when one door closes (2024), another one opens (2025), there’s aways an opportunity to reframe a situation and see things differently. Therefore, if you are looking to make some changes in your personal and professional life, I would highly recommend reading Mindset, a book to drop into yours, and potentially a friend or family members stocking this Christmas. I’m about half-way through Mindset, it’s a great read, is easily digestible, I find the content relatable, plus it’s easy to spot where I have a fixed mindset in some areas of my life, where I have a growth mindset in others, and where I’d like to make changes to how I think, approach, and respond to situations.
Mindset – Change the way you think to fulfil your potential
This book focuses on discovering the mindset for achieving success, in business, parenting, school and relationships. Author Dr. Carol S. Dweck.
The second book I’ve gifted myself is Atomic Habits. I’ll crack on with reading this next and share some insights in the new year.
Atomic Habits – Tiny changes, remarkable results
An easy and proven way to build good habits and break bad ones. A revolutionary way to get 1 per cent better every day. Author James Clear.
Both books are available at all good book stores.
Five simple suggestions to take into 2025
• Be a team player – Be responsible and play your part in making 2025 a success
• Create success – Ask yourself, what can I personally do to make me and our team more successful
• Time is precious – Keep meetings short (30 mins where possible) and always be prepared
• Be on time – Or as Steven Bartlett says from Diary of a CEO, “Being on time is arriving 10 minutes early”
• Growth – Awareness and curiosity are key, all growth starts here
Without curiosity there is no desire to know more, to expand our thinking, to see things from a different perspective. Without awareness we shut ourselves off to opportunities that might enable us to flourish and discover our superpower.
What’s your super power?
On the tail end of busy year, in the last quarter I’ve continued to meet and speak with my community and network, talking with them to understand more about their business, the challenges they face, the potential economic headwinds as we move into 2025, and what they’d like to start doing, stop doing and continue doing.
We’ve discussed new opportunities to collaborate, what that might look and feel like, and where they want to evolve, elevate and pivot. I’d love to understand more about you and your business challenges and the potential to work together in the new year.
As individuals we all have a super power, and collectively that superpower gets super charged when we come together and work collaboratively. Collectively in my network, we open doors, make introduction, brainstorm, share ideas, ask pointy questions that encourage creative, fresh, innovative thinking and I cherish that sense of community and support.
For me? My super power is combining my three loves – marketing, brand and communications, applied behavioural colour psychology, and coaching – it’s a unique combination and it’s my magic sauce. I’ll be sharing more about how my clients benefit from this unique blend of experience in the year.
Happy Christmas!
Have a wonderful Christmas spending time with loved ones, friends and family. Wishing you all a colourful and prosperous 2025!
Stay curious 🧡
With joy and colour,
Emma
Photos taken at client QBR, Dec 2024.






