This May saw a new beginning and a rather fabulous and inspirational visit to Clerkenwell Design Week. Known as the UK’s leading festival that celebrates London’s creative hub, l discovered open showrooms, workshops, talks and product launches hosted by some incredible designers, architects and creative businesses.
Optimism and change
A joy to visit, I had the opportunity to join a raft of inspirational panel sessions covering a wide range of topics including ‘Diverse and Inclusive Workspace Design’ hosted by Women in Design, to ‘How can design drive optimism and change’ hosted by Solus where the panel included graphic artist, Anthony Burrill; Colour Design Expert, Justine Fox; and Rob Delius, Architect and Head of Sustainability, Stride Treglown.
In line with the flow of the conversation in the ‘How can design drive optimism and change’ panel session, I’m in agreement that colour moves through communities and changes through the decades, the meaning of colour changes depending on the culture and country, and that colour symbolism is learnt. I also agree that knowledge is power. “It’s more important than ever that we educate people about colour and about how we are able to use colour beyond aesthetics” commented Justine Fox. We need to ask what we want colour to do – how do we want people to feel, what emotions do we want to evoke, what actions and behaviours do we want to elicit. Colour does influence how we behave in a space, interact with a product, and connect and engage with a brand.
One of the aspects I love as a brand strategist and colour consultant, is to challenge the idea of colour and to educate people about what’s possible when they understand the psychology and power of colour. Moreover, how they relate to colour personally, culturally and psychologically. From a new foundation of knowledge, a new awareness comes forth.
Biophilic design
To be inspired by colour there’s no better place to look than Mother Nature. You’ll discover a full spectrum of colours along with textures, tones, finished, materials, a spectrum of organic shapes and sizes, and much, much more to inspire you.
I love being in nature and I’ve always been drawn to biophilic design – a return to nature is calling. I appreciate biophilia is not a new concept, but I love the fact that it’s seeing a resurgence in popularity, in both the residential and commercial world of design. Just like a river, trends ebb and flow, yet, when we combine biophilic design with other current trends such as colour psychology and sustainability (and promoting a circular economy), a powerful combination is formed.
One of the products that stood out for me at CDW were the natural preserved plants and mosses presented and showcased in several of the showrooms, including Orangebox, Greenmood, and Old Sessions House. Some installations were standalone pieces of art, some were used to separate spaces, and some integrated lighting into the concept, yet all were sensual, experiential and induced the most wonderful feeling of connectedness. The majority of the pieces I saw had been preserved to hold their colour, feel, texture, and smell, providing a full sensory experience – I loved the earthy natural smell they delivered. I was mesmerised by them and started hatching plans about where I’d feature this kind of product in my home to further help bring the outdoors in and create a sense of calm and wellbeing.
Colourful conversations
An avid learner, I enjoyed soaking in the pearls of wisdom the designers, architects and specialists had to share. During CDW they all gave so generously with their time and knowledge inviting people into their showroom spaces. In the coming weeks I’m excited to continue colourful conversations with many of the people I had the pleasure to meet.
To close, I’m going to leave you with a couple of quotes to ponder…
“It’s all about community, connection, and reacting to the world around you. Work hard and be nice to people, pass on kindness. The key to a happy life is to be nice and be kind to people.” Anthony Burrill
“Old ways won’t open new doors!”
If we want something new, we must be prepared to do something new. Here’s to driving change for the benefit of all, paying it forward, being kind, and new beginnings!
Are you are curious to discover more about how you personally relate to colour and the possibilities it brings? Do get in touch. I’d love to talk with you.
Header image and body images taken by me.
Brand Strategist | MarComms | Coach 