Change your frequency – Connect with colour and vibe with your voice

Change your frequency – Connect with colour and vibe with your voice

For those that haven’t had the privilege of meeting or working with Judith, she’s the founder of ‘Your Whole Voice’, and is a public speaking coach, vocal confidence specialist and sound healer. With a background in acting, she is high energy, extremely inspirational and through her business, is on a mission to transform the lives of over 100,000 million people. From ripple to wave, slowly but surely her voice and vibe is going viral, globally. 

This year started with me participating in a competition hosted by Judith whereby I had to create, daily, a 60 second video following a specific challenge; each video was then shared in a closed group Facebook group with other great people from all over the world, vying for their chance to win the range of prizes Judith had on offer. To my surprise, I won a two-day workshop, to take place in London, that gave all participants the opportunity to explore their voice, and to improve their style of public speaking. I had not expected to be filmed during the training (before and after), but there was a marked difference. It’s incredible what 48 hours can do for your vocal confidence.  

Many of the exercises to explore and gain confidence with our voice stemmed from Judith’s professional training as an actress, she truly understands how to connect with your voice, and to find a natural pace and tone where your audience are able to receive and fully hear what you’re expressing. 

Immersive retreat – sound your voice 

From completing the workshop, I felt compelled to join a three-day sound your voice retreat being hosted by Judith in Sussex, to explore my voice, and sound, further. Just for the record, by now I’m feeling well and truly out of my comfort zone – as a child I had a lisp and a stutter, and to this day I still get stuck on certain words.  At a very early age I devised a strategy whereby if I got stuck on a letter or word, I was unable to speak, I’d deviate and find alternative words that meant the same thing, that more readily came out of my mouth. So, for the retreat, l decided to adopt the approach of ‘feel the fear and do it anyway’, with the caveat of ‘enjoy the journey, play, and have fun’. 

And what a journey it was – what I experienced over those three days was quite enlightening. From getting up early in the morning and doing silent walks and barefoot yoga on the grass, to sounding on a hill top in a bracing breeze and at the beach with waves crashing in, there’s no doubt in my mind that, for me, being in nature is an essential part of enhancing my wellbeing.

Prior to the retreat I was relatively familiar with chakras, energy and colour, but I had not fully made the connection with sound and yoga, which is strange because I’ve been doing yoga on and off for 20 years – perhaps it never featured as part of the classes.  Either way, as someone who’s passionate about colour, its energy, vibration, and in the business world how it’s highly influential in how we relate and feel about a brand, I was really intrigued to discover this extended knowledge. 

Colour energy – it’s relation to our body and our voice 

I’m going to dive right in… For those that aren’t familiar with what Chakras are, the part of our body they focus on, the colour they represent, and the sound they are associated with, I’ve provided a snapshot overview – in total there are seven.

Chakra – means ‘wheel’ in Sanskrit. A chakra is an area in the body connected with life energy. There are seven main chakras in the body – each is an interface for the flow of life energy. A chakra vitalises a physical body and is associated with interactions of a physical or mental nature… each carries a specific meaning and colour.

Red

  • The theme for the colour red is survival, security, grounding, family and community.  Red is representative of the ‘Root’ and ‘Muladhara’ chakra; located at our coccyx – the sound associated with the Root is ‘Haw / Hore’, and the yoga poses are warrior and tree.

Orange

  • The theme orange is sexuality, creativity and emotional stability. Orange is representative of the ‘Sacral’ and ‘Svadhisthana’ chakra; located by our belly button – the sound associated with the Sacral is ‘Hoo / Who’, and the yoga poses are wide-angled seated forward bend and goddess.

Yellow

  • The theme for yellow is power, purpose, and wisdom. Yellow is representative of the ‘Solar Plexus’ and ‘Manipura’ chakra, is located at our solar plexus just at the bottom of our ribcage – the sound associated with the solar plexus is ‘Hoe’, and the yoga poses are half lord of the fishes, boat and lion.

Green

  • The theme for green is love, healing and compassion. Green is representative of the ‘Heart’ and ‘Anahaha’ chakra; located at our heart – the sound associated is ‘Haah, and the yoga poses are cobra and camel. \

Light Blue

  • The theme for light blue is communication, self-expression and authenticity. Light blue is representative of the ‘Throat’ and ‘Vishuddha’; located at our throat – the sound associated with the throat is ‘Hi’, and the yoga poses are bridge, fish or shoulder stand.

Indigo

  • The theme for indigo is awareness, intuition and imagination. Indigo is representative of the ‘Third Eye’ and ‘Ajna’; located in the middle of our forehead – the sound associated with the third eye is ‘Hay’, and the yoga pose is child. 

Violet

  • The theme for the violet (or white) is spirituality, enlightenment and interconnection. Violet is representative of the ‘Crown’ and ‘Sahasrara’; located just above the top of our head – the sound associated with the crown is ‘Hee’, and the yoga poses are half lotus, corpse and head stand.

Raise your energy

I can’t remember the last time I did a head stand but over the last 25 years I’ve benefitted hugely from practicing yoga – more recently Vinyasa Flow (which focuses on the smooth way the poses run together), Yin (mostly floor based postures held for  3-5 minutes; it may sound easy but believe me it isn’t, however I do feel like a new person at the end of the class) and Bikram (90 mins, 40+ degrees, 26 postures, from head to toe, a full body and mind workout) – now when participating I have this additional knowledge to tap into. 

Speaking of vibe and tribe, synergies and synchronicities this year have been happening with a wonderfully warm frequency – with opportunities crossing my path, introductions being made through my network, new projects I’m being invited to participate in – perhaps the colours I’ve consciously decided to surround myself with and energy I’ve created around me is acting like a magnetic? What do you do to raise your energy?

A Hattrick of Happiness – Investing in mental fitness, sport and technology… say Hello to MyArkeo

A Hattrick of Happiness – Investing in mental fitness, sport and technology… say Hello to MyArkeo

Nationwide, throughout the month of May, Mental Health remained topical in many publications. The Telegraph explored whether working in the City is bad for your health?, BBC One showed a programme called A Royal Team Talk, which bought together five current or former professional footballers, and amateurs, to talk openly with the Duke of Cambridge about the effects of mental health in sport, demonstrating that mental health is no longer a secret folded away in sport’s dressing rooms, and BBC Two showed the mini-series called ‘Depression and me’ where Alistair Campbell candidly talked about his experiences. 

Moreover, Stephen Moon, Group CEO, Science in Sport Ltd recently shared his thoughts on the challenge’s executives face in dealing with the subject of mental health – his key question being ‘Is mental health the last taboo in business’? – a really insightful read. 

Continuing the theme, locally in Richmond I attended a panel discussion about mental health in sport, hosted by Bella Velo, a south west London cycling club dedicated to women who cycle. The event invited a panel of male and female speakers to talk about their own personal mental health stories following challenging life experiences that have been thrown in their path.

And in central London, The Happiness Index hosted an event at Google called Happiness and Humans – it was truly insightful sharing a day with so many inspirational people and speakers who champion freedom to be human. On a personal and professional level, it’s great to be part of a growing wave of momentum, where businesses and organisations are recognising the importance of investing in employee wellbeing. 

Introducing My Arkeo – Fitness for your brain 

In December 2018 I was fortunate enough to connect with Jana Dowling. A friend, Matt Phelan, had mentioned her and her business idea in a LinkedIn post and I was keen to hear more, so dropped Jana a note to connect directly. 

I’m a firm believer that mental fitness and physical fitness go hand in hand. Yet, at seemingly opposite ends of the scale, whilst mental fitness is less talked about, physical fitness represents a booming global industry of personal trainers, gyms, apps and other wearable technology – all in favour of actively talking about, participating in, and building communities (virtual and in person) to support our physical fitness and to help us achieve our goals.

Which begs the question – What are we doing to support our mental fitness?

From seeding a thought – to seed investment 

Pardon the pun, but a seed was sown when Jana and I first met in person in January 2019. Over recent months it’s been extremely exciting to see MyArkeo preparing to step out of the shadows, and into the limelight. Yes, there are competitors out there, and that’s healthy, but MyArkeo is slowly but surely carving its own path, gaining traction and recognition at every turn. The overall objective of MyArkeo is simple – to empower individuals and organisations to take control of their mental fitness. 

Built from the ground up, on real-life experience of monitoring and measuring her road to recovery post burnout, Jana built a tracking system to give her insight into how her own actions, food consumption, sleep pattern, level of activity – and a whole lot more – influenced and accelerated her road to recovery. Recognising that her tracking system was the KEY component in her own recovery, she wanted to share her system with others – millions in fact – starting in the UK, with a vision to launch in other territories when the time is right. 

In the past six months I’ve downloaded the beta version of the MyArkeo app, used it daily, talked about it to friends and family, fed back on my user experience – as have hundreds of others – delivered a brand and messaging workshop to establish the foundations to build the brand both internally and externally from a marketing and communications perspective, and latterly discussed and agreed seed investment. 

This is a completely new path for me, personally investing in a business. But MyAkreo brings together many things I’m passionate about, namely, sport, fitness (mental and physical) and technology – a hattrick of happiness. I feel extremely privileged to be in a position to invest, to contribute my ideas, and to see the business go from strength to strength. 

So why did I choose to invest in MyArkeo?

  • 9 in 10 UK workers affected by mental health challenges 
  • 48% of employees in the UK have experienced a mental health problem 
  • 300,000 people lose jobs over mental health every year 
  • Poor mental health in the workplace is costing the UK economy about £99bn a year 

MyArkeo – the mental fitness management app, facilitates users to ‘TRACK’ lifestyle habits and symptoms, ‘ANALYSE’ and highlight user pattern and trends, ‘SET TARGETS’ to change behaviour and alleviate symptoms, and to ‘TAKE ACTION’. 

In addition, Jana is an incredibly inspiring individual. Her personal knowledge and experience put her firmly in the driving seat to speak authentically, and her passion and energy for building a global brand and business are unbound. 

Go to market strategy 

There are multiple benefits for businesses and organisations who choose to invest in MyArkeo, namely improved mental fitness, less absenteeism, and higher productivity – so in fact a win-win situation all round – for both employees and employers. 

In addition to those benefits, the MyArkeo app will help reduce the 300,000 people losing their jobs due to ill mental health in the UK, and increase the number of people actively taking care of their mental fitness.

For individuals (B2C) the app presents a simple four-step process:

  1. App – self tracking and analysis 
  2. Data analysis – of your stats over time 
  3. Set targets – around what’s important for you 
  4. Take actions – empowered to make choices that serve you 

For businesses and organisations (B2B) the app presents a three-stage process:

  1. Employee tracking on the MyArkeo app – empowers staff to take control, and facilitates self-tracking and improvement 
  2. Data feedback – view aggregated anonymous employee trends and patterns via a company dashboard 
  3. Training – MyArkeo bring in experts and qualified trainers focused on hotspots highlighted in data feedback 

Jana and her team of experts have developed an ambitious go-to-market strategy, targeting businesses and organisations, cross sector, public and private, with 250+ employees; that are prioritising employee wellbeing, diversity and inclusion; and are looking to invest to further develop their wellbeing strategy.  

What will seed investment be spent on?

Whilst funding rounds continue to secure the £250,000 Jana is seeking to raise, the initial funds will be utilised for app development to build out tech to version 1, to develop UX, and to drive adoption of paid pilots with hero clients and early adopters.

From a traction and growth perspective, with pilots booked with global organisations, NHS Trusts, Financial Services, and Media and Broadcast businesses, and interest from London Sport, the next 12 months are shaping up to be extremely interesting. 

My prediction for the future 

MyArkeo will become the measure of mental fitness and will become a global fitness brand, and the platform will help organisations measure and support staff in improving their mental fitness. 

MyArkeo is so simple to use – it’s informative, it empowers people to make more informed choices about how they support their mental fitness, there’s so much more in the pipeline, and some great features to be revealed in V1 of the app that will enhance the user experience, and provide more insightful data to individuals and organisations. 

I will leave you with a quote:

“Rule your mind or it will rule you”

Horace

You can discover more about MyArkeo here and connect with Jana here. 

Sources

There’s a storyteller in all of us

There’s a storyteller in all of us

The more I read, adventures I undertake, and clients I have the opportunity to work with, the more I believe there’s a budding storyteller inside all of us just waiting to find our stage – no matter how big or small. 

Irrespective of our age, we all have previous life experiences to draw on that do, in most cases, teach us some wonderful insights, wisdom and gems to cherish, and on the flip side, show us things we’d rather not experience or want to know for that matter.

As someone who had a stutter as a child, and subsequently went to elocution lessons to iron out the creases, reading and ‘storytelling’ was not something I jumped at the opportunity to do – however I did love having stories read to me, especially when the reader embraced the words and delivered the narrative with energy, pace and passion. In addition, being forced to read pages of books I was studying and to speak out loud in class at secondary school and sixth form was not an activity I relished. 

Delicious delights of the written word 

At secondary school I had a wonderful English Teacher – ‘Thank you Mrs. Turner” – who took the time to show me the delicious delights she experienced with the written word from various authors – subsequently her enthusiasm rubbed off on me. 

To this day, when delivering workshops and presentations, I still get stuck on words that start with certain letters, so have to pause, take a deep breath, and gently rummage through my memory bank to fish out an alternative piece of vocabulary to slot into place – whilst hoping my audience hears a poignant purposeful pause. 

Stir your curiosity – My top 5 reads to inspire new thinking

So decades later, now an enthusiastic reader with a passion for personal development and transformation, keen to continue growing and giving back, which books have inspired me to keep turning the page? Both in paper and digitally on my Kindle…

The Code of the Extraordinary Mind 

Author – Vishen Lakhiani

The founder of Mindvalley, Vishen is widely recognised as one of the most influential people in personal growth. A unique blend of personal stories and cutting edge theories delivered with compassion and humour, The Code of the Extraordinary Mind shares wisdom from interviews with Elon Musk, Richard Branson and Arianna Huffington, reveals a 10 point framework for understanding and enhancing our everyday lives, and shows you how to bend reality using consciousness engineering to help you grow at speeds like never before. If you’re looking to accelerate your growth, this is a great place to start.

Nonviolent Communication – A Language of Life

Author – Marchall B. Rosenberg 

When a friend and fellow marketer told me they were reading this book I questioned why as the title seemed quite confrontational. However on doing a little research I discovered that the book is based on the integration of four things – consciousness – to support living a life of compassion, collaboration, courage and authenticity; language – to understand how words contribute to connection; communication – to know when and how to ask for what we want and how to hear others to move toward solutions; and means of influence – which means sharing ‘power with others’ rather than using ‘power over others’. 

If you’re looking to increase your ability to live with choice, meaning and connection, and to connect empathetically with yourself and others to enjoy more satisfying relationships, then you’ll gain invaluable life long insight from delving into this book. 

The Magician’s Way – What it Really Takes to Find Your Treasure

Author – William Whitecloud 

I was introduced to this book when on a course with Natural Success, a business that is run by coach and author, William Whitecloud. I’ve worked with William at various workshops, in London and last summer in Africa on a voyage called the Soul Safari. The narrative of The Magican’s Way takes you on a journey on how to create the success you want to see in your life – by focusing on the end result, and not the process. I’m currently reading this for the second time and discovering new insights.   

Pivot – The Only Move That Matters Is Your Next One 

Author – Jenny Blake 

A fascinating lady, Jenny Blake was the co-creator of Google’s Career Guru Programme that shows people how to build on their assets, identify their strengths, bring out their interests and to build on their networks to launch a new meaningful and adventurous career, doing something they love. 

Her book Pivot shows you how to channel your energy to identify new opportunities, to facilitate and transition from your current work environment, and to whole-heartedly take steps to build the next.  If you’re looking to expand and grow, this book will help you discover your next move.

In her own words… 

I LOVE HELPING AWESOME PEOPLE LIKE YOU ORGANIZE YOUR BRAIN, MOVE BEYOND BURNOUT AND BUILD A SUSTAINABLE CAREER YOU LOVE.

Jenny Blake

Daring Greatly – How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead 

Author – Brene Brown 

I was first introduced to Brene Brown when I listened to and watched her very funny and engaging TED Talk on The Power of Vulnerability

By means of a brief intro, research professor and author Dr. Brené Brown has written several books having studied courage, vulnerability, shame and empathy. She challenges everything we think we know about vulnerability, and dispels the widely accepted myth that it’s a weakness. She argues that, in truth, vulnerability is strength and when we shut ourselves off from vulnerability – from revealing our true selves – we distance ourselves from the experiences that bring purpose and meaning to our lives. It’s a fantastic read that encourages you to be courageous, to show up, and to dare greatly. 

On the subject of Brene Brown, I’m looking forward to reading her new book ‘Whole Hearts’ – which is due for release this October.  

When your ears prefer to do the reading 

Encourage your mind to open and be prepared to think differently. Stir your curiosity by checking out some TED Talks – there’s something there for everyone.  

Transformation – the personal kind

Transformation – the personal kind

Serial entrepreneurs and inspirational leaders such a Richard Branson, Vishen Lakhiani, Marisa Peer and Steve Jobs have spoken many a wise word about their learning’s and insights as they’ve grown their respective multi-million dollar global empires; the latter is quoted as saying…

“Follow your heart and intuition. Somehow they already know what you truly want to become.” 

Steve Jobs

My question is ‘How many of us do this?’ – Do we really follow our heart and listen to what our internal compass is telling us?  I’ve often thought ‘Am I on the right path?’ and ‘Am I bringing the best me to the table?’ – When I’m tuned into my intuition, when I’m fully aware and fully conscious, I find it’s almost impossible not to follow it. However, at other times questions arise – do I go left, do I go right, or simply ignore what I’m hearing and plough straight ahead because its what’s familiar?

Follow your intuition 

In many situations throughout my life – both personal and professional – I’ve had a feeling, some may call it gut instinct, others a flash of intuition, that I’ve chosen to follow or ignore in a split second. Needless to say every time I’ve chosen to ignore it, it’s backfired. I was told whilst growing up ‘don’t be selfish – think of others first’ and whilst I value advice, often times it’s not advice that I was seeking, but more to be really heard and listened to. Those who have been lucky enough to experience coaching will know what I mean by this. 

Now more than every it’s so important to follow your intuition, to listen to the whisper that’s inside – I have no doubt that it will lead you to where your heart wants to be and where your passion truly lives.

Insights for everyday 

I’ve always had an active interest in personal development, and during the last four years or so I’ve created the opportunity, and created the time and money, to really invest and explore my curiosity – it’s been an incredible journey to date and one that I know will continue to evolve. 

During that time I’ve come up against some opposition (people who don’t value or understand personal development) and those that have been keen to know more – thankfully the latter has been more prominent; an open mindset certainly generates more insightful and interesting conversations. Fundamentally I guess you can say it’s about finding the ‘essence’ of who we are, through words, thoughts, feelings, images, experiences, and looking at what they create. Similarly you could say it’s about finding a special kind of people – a tribe who share your values and beliefs – who enable you to explore the real you. 

What I do know is that when people can feel you through what it is that you are doing, and creating, it enables a new level of connection and a new level of relationship – the kind of relationship that delivers new insights every day. 

Find our personal brand voice  

Brands are built on visions, values and beliefs – and these criteria can equally apply to businesses as they do to individuals. 

I believe we live in a world where finding our tribe is so much more important than material things that give momentary pleasure. I want to attract people that resonate with me, who share my values, and who believe what I believe – because it makes me feel real and connected. Moreover, I believe people invest in people because of who they are, the stories they tell, the insights they share, and the knowledge they bring to the table – people buy based on what they want to become and achieve. Therefore it’s essential to live in the fullness of your potential and find your brand voice – you’ll find fluid, natural synchronicities start to happen. 

Be curious and inquisitive 

Focusing on personal development and coaching has been truly transformational, so much so I’m now a MOE certified coach. It unlocks our potential, enables us to tune into our intuition, gives us real insight, and helps us to make the right choices on what’s true, and to create what we love in all areas of our lives. 

Having completed an NLP Diploma in January I’m now half way through the NLP Practitioner. Why do I continue to study? Because I love learning, I’m inquisitive about how our brains are wired, and I’m keen to discover and understand a range of tools and techniques to better serve myself, and my clients.

Focus on the end result

When we have an end result to focus on and a goal in mind we’re actively moving towards something that will serve us, rather than moving away from something – be that an environment, person or place – that doesn’t. In this mindset our energy propels us forward, we have a real sense that what we are doing will nourish our soul; benefit ourselves, and also those around us – family, colleagues, friends, neighbours and the wider community.  

Be in alignment with you

We’re way beyond a time where people buy just information or products or services, because they need that information or that product or those services. No matter how good the product or service is, people buy in to people. 

Become more congruent in the way you present yourself both online and offline – be prepared to stand out, because when you are that one person, saying the same thing, in the same way as everybody else, nobody is really paying attention.  

It’s no longer enough just to be awesome at what you do – it’s really about who you are and how you make people feel – this is what people remember; this is what makes you stand out. 

In other words

Give to yourself, be in alignment with you, refocus your energy and create what you love. Leave footprints of love and kindness wherever you go and be the type of person you want to be – shine brilliantly and lead change to a positive future.

Live fearlessly, become extraordinary – Let’s celebrate International Women’s Day

Live fearlessly, become extraordinary – Let’s celebrate International Women’s Day

In celebration of International Women’s day 2018 I thought I’d share my top five things that make me happy. I’ve stumbled across them at different stages of my 44 young years – some of them I’ve known for decades but haven’t actively embraced, others I’ve discovered in more recent years and now feature as a daily practice. Irrespective of your cultural, economic and educational background, or political views, I’m sure some of these will resonate with you.  

Focus on the journey not the destination 

Of course it’s a great feeling to reach a final destination – to be named as a winner for a prestigious digital experience industry award, to be awarded a gold medal at a sporting event (I’m thinking of Mo Farah as he stormed to won Gold in the 10,000 metres at the IAAF World Championship in 2017), and for those that know me and my passion for cycling, arriving at the end destination of a long distance, multiday ride, for example the Raid Pyrenean or the Raid Alpine.

But it’s not just about that mille-second when you are presented with your award, accept your gold medal, or pass the finish line – it’s about the relationships developed, new connections made, unique experiences enjoyed, places visited, conversations participated in, the up and downs, and learning’s along the way. 

The journey is 99.9% of the experience – the destination is the icing on the cake.  

Being grateful – for everything 

There are many benefits of practicing gratitude on a daily basis – from a stronger immune system and better sleep, to feeling more alive and experiencing more positive emotions. Some people create a gratitude jars and write a note on a piece of paper every day, then open the jar at the end of the year to read what they’ve written, making the moments captured more meaningful.  Others write letters to people who have had an impact on their lives to thank them properly. The simple act of being grateful can change your life

It doesn’t need to take much time, just a few minutes every morning or evening, which ever suits you best – I guarantee you’ll begin to see the benefits almost immediately. 

Play – do what you love 

For me this covers all aspects of my life. From being involved with work that I love and that inspires me, spending time with family and friends, making time to do things that I love – just for the sheer fun of it, to investing in personal development to stretch my thinking, and to keep my mind open. 

This quote says it well…

“I was early taught to work as well as play,

My life has been one long, happy holiday;

Full of work and full of play-

I dropped the worry on the way-

And the universe was good to me every day.”

John D. Rockefeller

I’ve made one small amend – you can work out what it is – the word ‘universe’ works better for me. 

Have a goal – and go for it 

Everyone has goals they’d like to achieve. It could be to launch your own business, to take your family on a special holiday each year to experience an amazing part of the world, to be financially independent by the time your 50, to live fearlessly, to handle conflict with integrity.

Some goals can be achieved in the short-term (3-6 months, like passing your driving test), or over a lifetime (like living your life purpose 24/7). The key thing here is to know what you want to achieve – what’s makes you tick, what’s your bliss, what’s your calling? 

Discover and identify your goal or goals, believe you can achieve them and go create.   

Go with the flow – change is good

Whether we realise it or not, we often subconsciously try to control situations to avoid change, or to engineer circumstances to achieve a specific outcome (and avoid change). Yet however I look at it, change is good. When one door closes, another door opens. Be open to change, to new ways of thinking, and new ways of doing things – you may just find change helps you make improvements in your life, and the lives of those around you. 

As the big man from Apple said:

“You can’t connect the dots looking forwards; you can only connect them looking backward. So you have to trust that the dots will somehow connect in the future. Believing the dots will connect down the road will give you the confidence to follow your heart, even it if leads you off the well-worn path; and that will make all the difference.”

Steve Jobs

Marketing weaponry – Love your brand

Marketing weaponry – Love your brand

As someone who loves getting involved with the nitty gritty of what make a brand successful, working on projects to establish a brand’s identity, right from the outset, is one of the most exciting projects to work on. 

No only does your brand communicate your business’ beliefs, values, products and services to your customers, partners, suppliers, and other third parties – it also communicates to your competitors. It is therefore imperative to review your brand messaging at regular intervals, and when the market demands, to ensure you’re brand communications are on message and are relevant to your target audience. Moreover, from an internal perspective, your brand will also play an important part to attract, recruit and retain the right talent to your business. 

Why your brand message is so important 

Whether you are launching a new brand to market or you are looking at a brand refresh, various components need to be considered when you establish brand guidelines for your business. 

Here are some questions to get you thinking… What companies inspire you? Who are you up against from a competitor standpoint? What are your brand product and services? What’s your vision: what do you want to be? What’s you mission: how are you going to achieve your vision? What’s you brand essence: the core thought behind everything you do? What are you brand values? How do you want your brand (and people who work for your brand) to act? What’s your elevator pitch (this needs to be something you’d say to your mates down the pub)? What’s your tone of voice? What messaging do you need to specify around each product and service? Integrated with these questions is your brand personality – this helps to communicate what you want your customers to feel about your brand. 

When I’m working with a client to develop their brand messaging I always make sure each communication delivers a customer benefit, supports the brands values, communicates their personality and conveys a relevant message – always communicate in a fewer words as possible. 

Developing your brands look and feel 

To bring your brand to life visually you need to clearly brief your internal designers or external design agency with what you want you brand to represent. Having a comprehensive brand guidelines document to share at the briefing stage will help you do just that as they form the cornerstone and anchor for all branded communications. 

From here your design team or agency will be in a position to develop and propose various brand routes using the right colours, shapes, tones and imagery – all are equally as important as the written and verbal message you wish to communicate – they need to compliment and work together to successfully convey your brand clearly, succinctly and consistently. 

Never underestimate the power of your brand – love and nurture it – it is the most important part of your marketing weaponry. 

When to consider a rebrand 

Throughout a company’s lifetime it may choose to rebrand and create a new brand identity – this decision will be driven by a number of factors: 

Change in management and leadership 

All the CEO’s I’ve worked with have had a clear vision and direction for the business they are leading, therefore a new CEO may trigger a rebrand to breathe new life into a business. 

Customer engagement and wider audience appeal 

A drop in customer engagement with often prompt a business to re-access and refresh its brand communications.  Moreover, if you’re aiming to broaden your target demographic then your brand messaging will need an overhaul to engage a new audience. 

Mergers and acquisitions

These provide the perfect opportunity to consider a rebrand to encapsulate and update the brands USPs and to re-position a brand in the market. 

Demergers

When a company has been separated from a larger organisation it is essential for that business to establish it’s own brand identity to clearly demonstrate it is no longer part of the organisation. 

Differentiation

Every business has it’s own set of USPs that need to be clearly communicated through its branding. With such a competitive landscape, and rivals with similar messages to communicate, businesses need to make every effort to differentiate and create standout to stay ahead of the competition. 

There are a host of other reasons why a company many rebrand – to launch a new product or service to market; when expanding into new, international markets and the existing brand has negative connotation or associations; to create brand consistency that reflects transformation, and a new direction for a business – there are multiple opportunities and all need to have the right strategic plan in place.  

Building brand value and equity: what’s your strategy? 

Throughout the last 15 years or so I’ve had the pleasure of working along side some very inspirational, visionary CEO’s and MD’s to make things happen for their business. Together we have created some incredible, memorable journeys to establish and launch their brand to market, to incorporate the acquisition of new brands into their business, and build their brand equity to point of sale.

What are the long-term effects of social media on society? The good, the bad, and the ugly…

What are the long-term effects of social media on society? The good, the bad, and the ugly…

Technology and social media have become an integral part of society over the last decade. No longer a pastime of millennial’s – Facebook, Twitter, Pinterest, Instagram, LinkedIn, Strava and others, are social media channels utilised by all ages and demographics. As a lady who values her private time and family life, back in the day, I was a bit hesitant about social media and whether it would really be ‘for me’. However, when Facebook and Twitter came to market I was intrigued… not only from a person perspective, but I also wanted to understand how these channels could be utilised for business. 

The good – Social connection

There are many things I love about social media – keeping in touch with friends and family who have moved away, sharing moments and memories with wider groups of friends or colleagues, being able to share opinions far and wide, being able to connect and engage with the world at large (news, business, sport), and of course being able to converse with people in multiple countries in real-time. For an enquiring mind, social media is not only amplification tool, but it has opened up a gateway of information to educate and learn. So what’s not to like?

The bad – Society is not set up to be patient anymore 

Social media has driven a culture of ‘instant gratification’ and encouraged a mindset of ‘I want it now’. It’s in our human psychology to want to be liked and all social media channels are set up to play on these natural human tendencies – to facilitate that instant hit of dopamine to our brain when content you’ve shared is liked, shared and commented on. 

The ugly – Is social media ripping apart society and exploiting psychology?

It’s strange to think that some people in our society are now more obsessed with their ‘social media’ life than they are about their real one. Social media has so many positives but it’s interesting to hear the thoughts from former Facebook Execs on the need to disconnect.

Chamath Palihapitaiya, formerly the longest original member of Facebook’s Exec team, in charge of audience growth says…

  • Social media is ripping society apart
  • “People are confusing truth with popularity, what is popular is not truthful’ 
  • ‘Social media exploits our natural human tendencies to want and need feedback”
  • “Facebook is designed to drip feed dopamine, you share some content, you get some likes, some comments, you get a dopamine hit, and that leads you to share more content.”

From here a social validation feedback loop ensues. But is this fake popularity? Are we seeking validation from external sources? Is social media rewiring our brains in a negative way so we’re all set on short-term fixes? As Palihapitaiya comments, perhaps this is the reason why Steve Jobs was anti social media?

He goes on to say there’s a real danger this ‘mindset of a short-term fix’ will impact on other areas of our lives – our work life, our personal life – and it’s not healthy. In my view, it’s creating a world where, ironically, we’re less connected; where we run the risk of becoming desensitised to those around us – you know, the real people in our lives – the ones we can see face to face and truly engage with, at home, at work, and socially over a cup of tea, pint or a glass of wine. 

Digital detox – take a hard break, embrace it 

Turn it off for a week – would you be able to do this? Some people would freak at this idea as they’re physically and mentally attached to their device, and feel naked without them. Personally I love embracing a digital detox – and not just when I go on holiday. Logging off has become a daily habit – meaning no access to the internet, no access to WhatsApp, no access to social – it’s liberating. 

Reconnect offline – Make time to log off and connect’!

Become super conscious and aware

I want to live in a world that’s super conscious, connected and aware. People are not predictable and that’s one of the many beautiful things about human nature – sometimes you just can’t predict what people will do or say – there’s great pleasure and excitement in not knowing what’s coming next. I value real interactions with real people, I value presence, and I value being around people who are conscious and aware. 

  • ‘Turn it off for a week’ – didn’t it get quiet in here? It got quiet in here didn’t it!

What is the short and long-term effect of too much information? Does it serve us well or is it creating an overloaded, congested mind? After years of intense, surface, information overload, there’s a reason why a wave of people are seeking a higher level of consciousness, to be aware of their actions, and the impact of their interactions on society. 

Don’t get swamped by the downside of technological innovations in our society – embrace what serves you and remain connected to the real world. 

The power of content to engage your audience and drive lead generation

The power of content to engage your audience and drive lead generation

The motto ‘Content is king’ has been around for decades and at it’s core this statement still remains true. For those investing in content marketing there are several stages to consider from outlining your content strategy and selecting the right content platform, to content creation and defining the metrics that measure perceived success. 

Moreover, depending on your objectives, you’ll need to decide if responsibility for your content marketing resides internally with your in-house marketing team, or externally with your appointed PR or digital/SEO agency. 

One thing is for sure – both will want to get involved with defining, building and executing your content marketing strategy: And quite rightly so as they have different, yet complimentary skillsets to bring to the table. In my personal experience it makes sense for any agencies you’re engaging with to work together in a collaborative fashion to achieve the desired results for their client. 

8 reasons why investing in content marketing is good for business

  1. Releasing updated articles and interactive content within digital solutions can have up to 70% more conversions in comparison to static content, which is around 36% (Source: Markereer.Kapost)
  2. Content marketing costs 62% less than traditional marketing and generates about 3x as many leads.  (Source: Demand Metric)
  3. 46% of UK marketers struggle to produce content consistently 
  4. 78% of consumers believe that organizations providing custom content are interested in building good relationships with them (Source: McMurry/TMG)
  5. 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience (Source: Forrester)
  6. 78% of consumers will only engage offers if they have been personalized to their previous engagements with the brand (Source: Marketo)
  7. 72% of marketers are producing significantly more content than they did a year ago (Source: CMI)
  8. Content marketing costs 62% less than traditional marketing and generates about 3x as many leads. (Source: Demand Metric)

The perfect pair – Artificial Intelligence and Emotional Intelligence

The perfect pair – Artificial Intelligence and Emotional Intelligence

Machine learning (ML), Artificial Intelligence (AI), Big Data – have we arrived at a point where, fundamentally, these buzzwords have merged into one and they mean the same thing? They certainly seem to appear to be joined at the hip.

For those that would like a definition, according to Tech Target ‘Machine Learning is a type of AI that allows software applications to become more accurate in predicting outcomes without being explicitly programmed. The basic premise of machine learning is to build algorithms that can receive input data and use statistical analysis to predict an output value within an acceptable range.’

The growth of MarTech 

The growth of MarTech platforms has been exponential. In the CRM space HubSpot and Salesforce probably have the highest market share when it comes to managing a businesses sales and marketing efforts, with both platforms offering a range of cool features to monitor and track prospect engagement throughout the sales funnel, including lead prediction and scoring. At launch, both businesses were relatively early adopters of emerging technology. The co-founders of HubSpot, Brian Halligan and Dharmesh Shah set out to launch an online marketing platform, to address the flagging success of direct mail and other more traditional marketing activities – seeing amazing growth, the company brought in $82.3 million in revenue in Q1 2017.

Investment in AI takes centre stage 

I am a firm believer that the technology and software we have access to today needs to serve humans, and bring faster, more cost effective solutions for businesses seeking to solve challenges around customer engagement, loyalty and retention. 

Other big tech companies continue to flex their AI muscle – Microsoft, Amazon, and Google to name a few, all have huge research budgets to help them stay ahead of the competition.  Moreover, interest and investment into AI has experienced incredible growth with Google acquiring Deepmind for $400 million in 2014 and Microsoft launching a new fund for AI start-ups in December 2016.  

We’ve even seen industry associations such as the IAB launch an AI / ML Working Group to help marketing, technology and advertising executives understand, and navigate the impact new and emerging AI / ML MarTech platforms are having on the industry. As awareness in big brands and corporations is considered to be low, gathering knowledge on how this topic – and how you can use it – will definitely aide ones career.

GAFA – tech giants to watch 

The big four to watch in the tech space are Google, Apple, Facebook and Amazon. Big money is being spent on acquisitions and R&D with Google reported to have spent between $20 and $30 billion on AI in 2016 (with 90% spent on R&D and deployment and 10% on AI acquisition), according to McKinsey. Launched in 2014, Google’s Alexa has certainly become the leading digital assistant in many homes across the globe.  

Deep learning AI provides a wealth of data to help brands and businesses better understand their customers, and the insight and tools to better engage with them. Having already introduced facial recognition technology in 2010, Facebook now plans to personalise what matters to each user, populating timelines with things they genuinely care about, rather than presenting posts and people they would prefer not to see.

Moreover, it has speculatively been reported that Apple, post the acquisition of AI start-up Emotient in early 2016, will focus on facial recognition technology and customers reaction to advertisements.

Is it just me of is it all starting to feel a little bit ‘BIG BROTHER’? 

Emotional Intelligence – the human element 

Whilst technology continues to evolve and global businesses lap up solutions being delivered to market, in my eyes technology most certainly does not replace the human brain. Data, through AI does provide tremendous insight, along side the great minds of many a data scientist – but it does not automatically deliver answers to all of the challenges faced.

Many CIO’s and CEO’s maintain the view that the application of ‘Emotional Intelligence’ (EI) has been critical to the success and growth of the businesses they build and lead. In this era of digital transformation, more than ever businesses need senior level executives that have the ability to lead, to influence, to perform and to manage a growing team. And whilst AI provides rational, factual information, there remains a huge role for human interaction, authenticity and connection. 

It’s the team of people you wrap around your product or platform who are the ‘guardians’ to make your business a success. These ‘guardians’ build relationships with stakeholders; manage conflict by having strong social awareness, are aware of both verbal and non-verbal communications between peers, and have the ability to show empathy and really listen to ensure nothing being expressed is overlooked. 

In high-pressure environments those with high levels of EI out perform others – for example, Gartner reported that ‘Top performers in computer programming were measured to have a 1,272% higher productivity rate than the average programmer’. Imagine what you business would achieve if all of our team had high levels of EI? 

In very simple terms, it’s about enabling people and showing them the benefits of becoming super aware, being socially aware, choosing the right response, and being able to positively influence those around them to achieve a shared ‘end result’.