In the past 18 months life has been pretty hectic and many things have changed, personally and professionally. I’ve been made redundant, I’ve moved house, I’ve renovated my home – from top to bottom, inside and out – so a bit of a makeover and transformation on both fronts; and I’ve also started contracting, making a conscious choice to specifically connect and work with businesses that are in a stage of growth.
Contracting and working in this way has given me a huge degree of flexibility to manage my time effectively and efficiently, ensuring I deliver what my clients need whilst also dedicating time to what I need for me – it’s a balancing act and it’s one I thrive on.
But what exactly do I do?
I’m a marketing, communications and brand specialist and I typically work with small and medium sized businesses that are looking to build brand awareness, drive growth, and create new revenue opportunities. Moreover, I have a desire to work with businesses that are people focused, are driven by their values and want to make a positive impact in the world.
Here’s what I’ve got
- Experience – I’m a commercially and creative minded B2B marketing, brand and PR professional with 20+ years’ experience of working with innovative, forward-thinking and disruptive-tech businesses spanning multiple sectors including HRtech, digital, PR, mobile, customer experience (CX) and interior design
- Knowledge – With an action and outcome orientated mindset, I operate at both strategic and tactical levels and I view myself as a collaborative and confident leader who inspires those around me
- Holistic human approach – My approach is holistic, human to human, I believe in blending the creative analog right brain which calls for creativity, intuition, art, emotion and imagination, with the digital left brain that calls for facts, figures, data, analytical and logic – combining the two is where magic happens
Here’s what I can do for you
- Brand strategy – I work with CEO’s, founders and MDs at start-ups, scale-ups and SMEs to help them achieve growth and build brand value
- Marketing & communications – I help businesses define their marketing and communications strategy, create a narrative that delivers differentiation in their market, and engage with the right audiences
- Coach and mentor – I’m a certified NLP Practitioner and Coach, I’ve studied various modalities incorporating traditional and experiential practices and applied behavioural colour psychology, I’ll coach and mentor your team to help facilitate change
Let’s talk
With a growth mindset, I understand that navigating change can be challenging and uncomfortable. Acting as your head of marketing or marketing director, I will help you fuel business growth by embedding marketing and lead generation processes that deliver results whilst also injecting a unique blend of creativity that unlocks your potential.
Think of me as your strategic partner and trusted advisor who delivers all streams of work on-time, to budget and my support comes with integrity, passion, and a smile.
If you are a founder, MD or CEO seeking to make a positive impact in the world, I’d love to talk with you.
Drop me an email – emma@emmapotter.com
Photo by Alex Rumford – You will find him on Instagram and LinkedIn
Brand Strategist | MarComms | Coach 