The power of content to engage your audience and drive lead generation

The motto ‘Content is king’ has been around for decades and at it’s core this statement still remains true. For those investing in content marketing there are several stages to consider from outlining your content strategy and selecting the right content platform, to content creation and defining the metrics that measure perceived success. 

Moreover, depending on your objectives, you’ll need to decide if responsibility for your content marketing resides internally with your in-house marketing team, or externally with your appointed PR or digital/SEO agency. 

One thing is for sure – both will want to get involved with defining, building and executing your content marketing strategy: And quite rightly so as they have different, yet complimentary skillsets to bring to the table. In my personal experience it makes sense for any agencies you’re engaging with to work together in a collaborative fashion to achieve the desired results for their client. 

8 reasons why investing in content marketing is good for business

1. Releasing updated articles and interactive content within digital solutions can have up to 70% more conversions in comparison to static content, which is around 36% (Source: Markereer.Kapost)
2. Content marketing costs 62% less than traditional marketing and generates about 3x as many leads.  (Source: Demand Metric)
3. 46% of UK marketers struggle to produce content consistently 
4. 78% of consumers believe that organizations providing custom content are interested in building good relationships with them (Source: McMurry/TMG)
5. 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience (Source: Forrester)
6. 78% of consumers will only engage offers if they have been personalized to their previous engagements with the brand (Source: Marketo)
7. 72% of marketers are producing significantly more content than they did a year ago (Source: CMI)
8. Content marketing costs 62% less than traditional marketing and generates about 3x as many leads. (Source: Demand Metric)