About

Emma Potter

MarComms & Brand Strategist

Sharing knowledge and experience, coupled with strategic and practical guidance, to help you, your business and your teams deliver better results.

Are you an entrepreneur, founder or MD seeking to make a positive difference in the world? Let’s talk.

Get in touch:

emma@emmapotter.com

07739 902473

In the press:

Creative Brief: Where are you getting your inspiration from this summer?

Colour Trends: A return to nature is calling

Industry Insight: The psychology between colour in interior design and wellbeing

Podcasts:

Midlife Athlete: It’s not about going fast but the spirit of adventure

Areas of expertise

Brand Strategy

  • I work with CEOs, founders and MDs of scale-ups and SMEs to help them achieve growth and build brand value prior to acquisition. Projects include building Mobile Interactive Groups brand equity to POS to $59m and building Probability’s brand equity to £18m.

Marketing & Communications Strategy

  • I help businesses define their marketing and communications strategy, create a narrative that delivers differentiation in their market, and engage with the right audience. Projects include comprehensive comms programmes, to delivering multichannel on and offline marketing campaigns.

Business Development

  • I help clients fuel business growth by embedding marketing and lead gen processes. Projects include leading communications strategy and commissioning strategic research as the spine of B2B marketing engagement, to delivering large scale industry events engaging new business leads in target sectors.

Coach & Mentor

  • With a growth mindset, I understand navigating change can be challenging and uncomfortable. I work strategically with leaders to deliver coaching programmes that build confidence, create flow, forge relationships, and help people discover their true north. 

Testimonial

She’s a confident and competent digital marketing professional and is responsible for building MIG’s brand and unrivalled reputation as the UK’s leading mobile and digital interactive agency.

With a keen eye for detail, Emma has a proven track record in delivering cross channel PR / marcomms campaigns and events that are on message, deliver real commercial value, drive lead generation and exceptional ROI.

Emma has a repulation for getting things done, for building strong, trusted relationships with both internal stakeholders and customers alike, is fun and loyal to work with and is a real asset to any team.

CEO

Certifications

  • Evolution Training – NLP Diploma, NLP Practitioner
  • MOE Foundation – Coach Training Course
  • Applied Behavioural Colour Psychology – Advanced Colour Mentoring Programme
  • Digital Marketing Diploma – IDM
  • Natural Success – Courses include Unleash your genius, Alchemy for success, Create your destiny, Creative Warrior and Soul Safari

Let’s talk

I work with passionate heart-led people and innovative, creative businesses who are looking to make a positive impact in the world. If you are looking to stand out from the crowd and distinguish your brand for all the right reasons, do get in touch. I’d love to talk with you to understand more about you and your business challenges.